What factors contribute to a successful trail business? Sara Petyk, owner of Noble Invention Bike Touring, and I set out to find some answers. We surveyed more than 50 businesses in the U.S. and Canada, asking questions about available resources and challenges faced. We looked at community-level supports, access to capital, trainings available, staffing challenges, and more. There is still much to learn about what makes a business successful in the trail economy. We consider our research to be a good start to this important conversation. Full report: Perception is Reality. Factors to a Successful Trail Economy