Dead Man’s Hollow is the largest privately protected conservation area in Allegheny County, PA. The 440-acre property is located along the Great Allegheny Passage, with an estimated 22,000-44,000 bikers and walkers passing through each year. The Allegheny Land Trust, owners of the property, developed a management plan for the property in 2014. Pashek Associates developed the plan focused primarily on improving the Hollow’s hiking trails and conserving and protecting the property. I promoted the public meetings, led stakeholder outreach, and developed recommendations on building audience and capitalizing on the Great Allegheny Passage trail market.