Amy Camp is a passionate placemaker and trail tourism expert. She is the founder of Cycle Forward, a consulting agency that supports trail communities across the United States and Canada.

With 15 years of experience in outdoor recreation consulting and tourism coaching in North America, Amy focuses on helping communities and individuals thrive by leveraging regional assets, incorporating nature experiences, and cultivating a trail culture. 

Her services include:

• Trail tourism and placemaking consulting
• Outdoor recreation economy research
• Destination marketing
• Community engagement
• Workshop and meeting facilitation
• Nature experiences

Amy has worked with local, regional, and national nonprofits and agencies to provide customized recreation tourism and trail town solutions based on each client’s needs and constraints. Amy’s well-rounded placemaking knowledge and community revitalization experiences have enabled her to work seamlessly with a diverse group of clients in the conservation, outdoor recreation, and tourism sectors.  

In addition to her wealth of experience, Amy is an Associate Certified Coach through the International Coach Federation, which helps her conduct effective engagements and discussions with clients and stakeholders. 

Cycle Forward is a Pennsylvania Certified Women’s Business Enterprise.

Professional Bio

Amy Camp, owner of Cycle Forward, is a trails and tourism consultant who helped launch the nationally recognized Trail Town Program® in 2007. She supports local leaders and communities in trail town development, strengthening heritage tourism, and bolstering the outdoor recreation economy. She has consulted and led workshops throughout Appalachia, the Rust Belt, and other locations in the U.S. and Canada. Her book, Deciding on Trails, details the history of the Trail Town movement and recommends best practices for trail communities. Amy served on the Board of American Trails from 2012-17, and now serves on the Board of the Continental Divide Trail Coalition. She is an Associate Certified Coach through the International Coach Federation. Amy earned her Master of Public Administration from the University of Pittsburgh. She lives in Pittsburgh, Pennsylvania, where she first grew to love communities and began her work to help improve them.

Cycle Forward is Growing!

While Amy independently managed Cycle Forward in its first 10 years, she recently hired Alicia Broudy as project manager. Alicia brings to Cycle Forward a strong marketing background, a passion for the outdoors, and some much needed additional organizational capacity.

Alicia is an outdoor guide and yoga instructor. She works as an Outdoor Educator for the Pittsburgh-based nonprofit, Venture Outdoors, and she leads her own yoga and hiking retreats. A former corporate marketing professional, Alicia has more than 10 years’ experience managing marketing campaigns and digital media. When she isn’t working, Alicia enjoys travelling, being on a trail, and a good cup of coffee. 

Volunteer and Board Services

• Board member of the Continental Divide Trail Coalition, 2021 – Present
• Board Secretary and Chair of the Hulet Hornbeck Emerging Leaders Scholarship Program | Board of American Trails | 2012 – 2017
• Board member | International Coach Federation Pittsburgh | 2017 – 2019
• Block Watch Lead | Holla Neighbor group in Pittsburgh’s South Side | 2019-Present

Cycle Forward Features

• Duquesne University Small Business Development Center Success Story | June 2024

Invite Amy to Your Conferences and Events

Amy is actively involved in the trails and outdoor recreation communities, and her specialty is in trail town planning and implementation. She is available for speaking opportunities at conferences and trainings.