My career in marketing places started in Pittsburgh’s South Side. I helped to put on a historic house tour and a neighborhood festival-gone-wild. Talk about two different events! Despite its early success in drawing attention to the South Side, the festival blew up to the point that the net benefit was no longer evident. Residents […]
Trail Towns and Communities
Atlantic Canada Best Practices Mission
“It’s all about the content, not the container.” Wow! What a week. I spent last week hosting a group of trail tourism advocates from Atlantic Canada, sharing best practices along four Mid-Atlantic trails: the Appalachian Trail, C&O Canal Towpath, Virginia Creeper Trail, and the Great Allegheny Passage. The group members hailed from New Brunswick, Newfoundland, […]
How to Build (a Bike) Community
There’s a now-famous “How to Build Community” poster created by the Syracuse Cultural Workers in 1998. The comprehensive “how-to” begins with “Turn off your TV” and ends with working to make heard the voices of the silent. The poster is at once simple, cute, and inspiring, and has resonated with those who rally for our […]
